If you were the business leader of Douyin's local life, how would you operate? 1. The transformational goal of reconstructing local life My point in the previous post is that POI executive list videos can only generate interest, not purchase. Should the transformation of Douyin's local life be the relationship and connection brought about by the transformation of interest? We executive list can issue food coupons or membership codes for users who have a long viewing time for a certain video and have a high degree of interest, combined with the location relationship of the LBS. For example, I am watching a video of pork belly chicken.
Doujin can issue coupons for pork belly chicken to users, from interest to relationship. When users have the opportunity to shop at the store later, I executive list remember that Douyin still has a coupon. Therefore, the data seen by the merchants is that 1 million people watch → 100,000 people receive coupons → 10,000 people go to the store for executive list consumption. The data of the whole chain shows that the merchants can also clearly understand the Douyin conversion funnel, so that they can continue to invest in Douyin operations. . 2. Focus on "one-shot" tactics.
A publicity board in an offline store and a prompt from a waiter are all executive list propaganda matrices at the door. We should think about how to use mechanisms and resources to urge merchants to actively guide users’ transactions to Douyin, such as online sales executive list affecting traffic weighting, offline publicity postings affecting traffic weighting, etc., such as Douyin’s own sharing function , with the same preferential strength, merchants can get more publicity traffic from Douyin self-forwarded by users.