Jun 23, 2022
In Welcome to the Forum
The SEO community hears a lot about zero-click search and clickless SERP. Photo Retouching Also, I've heard a lot of rhetoric about Google's "don't send users to websites" only in my possession. This makes people think Google is an enemy and is destroying their business as they are getting less traffic. What's the point of Google sending users to your website (adding clicks, adding more tasks) if you don't need them? If the answer to the question is returned immediately in the result, isn't it the perfect end-user experience? If you go right to the heart of what Google is doing (and what it's been doing from day one), it meets human needs for information. Yes, you can monetize some of Photo Retouching it (similar to paid search). And yes, external content creators who form the basis of Photo Retouching Google's index can often benefit from visitors to their web properties. advertisement Continue reading below But that's exactly what it is: profit-not rights. Over the years, Google has developed (actually invented) advanced technology to keep up-to-date with the latest updated indexes while collecting new content. This is a big trade-off. When you create content, Google helps end users find it. please think about it. If you didn't have a search engine, how do you find something online? In the early days, Google (and many other search engines of the time) returned only the title tag and URL of a web page. Only Photo Retouching 10 blue links (there weren't even ads at the time). And everything went well in the SEO world. But then Google introduced what's called a snippet – and it was received in much the same way as this zero-click turmoil. Similarly, what if the snippet meets your information needs and users don't have to click to access the page? Well, look, we survived it. In fact, optimizing snippets to improve UX has become an Photo Retouching important element of SEO art and science. advertisement Continue reading below Is SEO dead in snippets? In my opinion, the answer is a strong no. Understanding the user's intent and developing content to meet their information needs is important as the user goes through the next cognitive stage.